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    • June 05, 2019 Most Trusted...again!
      Most Trusted...again!

      We are honored to have been voted Germany's most trusted brand in household cleaning by Reader's Digest for the 17th year running! 

      In Germany's nationwide Trusted Brands Study 2019 conducted on behalf of Reader's Digest, the Frosch achieved an increase of 6 percent compared to prior year and expanded its lead over the second-place brand from 17 percent to an astounding 25 percent! 

      According to the study, product quality, price/performance ratio and, more recently, environmental protection are the main consumer concerns and decisive factors regarding trust in a brand. The sponsors of the study say it is understandable that companies which devote themselves credibly and transparently to ecological aspects also earn more consumer trust. The Frosch brand was singled out for praise on the Reader’s Digest Website:

      The Frosch brand from Werner & Mertz in particular shows again and again in the Trusted Brands Study that it can score points in consumer trust. In 2017, 28 percent of those surveyed named Frosch as the most trusted brand. That number climbed to 36 percent this year and again put Frosch in first place in the household cleaner category at a considerable distance ahead of the other 119 cleaning product brands named. (Source: » )

      Since 1986 the Frosch brand has stood for organic quality. Within the scope of the Recyclate Initiative, which Werner & Mertz brought to life in 2012, the company has devoted its efforts to resource conservation and sustainable material cycles. To date (as of May 2019) more than 266 million PET bottles made of 100 percent used plastic from post-consumer waste collection have been produced and filled. A world record!

      You can read more about Frosch and the Reader's Digest study on our parent company website, 

    • May 21, 2019 Get to Know Frosch - Pioneering Packaging
      Get to Know Frosch - Pioneering Packaging

      We've been around since 1986, so we know a thing or two when it comes to environmental matters. Born out of an age of environmental concern in Germany, our mission has been to create better products while supporting a better planet since day one. And that doesn't just extend to our cleaners. 

      We've made packaging one of our top areas of focus at Frosch, and one of the first places we turn when looking toward the future. Why? According to some studies, in about 35 years there could be more plastic than fish in the oceans - and that's just the beginning of plastic related problems! 

      We made it our mission to do better for the planet, so in 2012 we developed our Recyclate Initiative, which aims to close the production loop on plastics and keep plastic out of the ocean for good. 

      Here's how it works (from 

      1. I'm a bottle. 

      Each year, approximately 120,000 tonnes of used PET packaging are collected in Germany using the yellow bag recycling system. Unfortunately, often this material is more likely to be subjected to thermal use – combusted, in other words – than it is to be recycled. We want to change that! The Recyclate Initiative is committed to effective recycling of packaging waste from the yellow bag recycling system, with the aim of achieving a closed technical cycle: a Frosch bottle should be reborn as another Frosch bottle!

      2. I used to be a bottle

      Frosch PET bottles have long consisted of 100% recyclate. Thanks to the Recyclate Initiative, this now stems not only from PET deposit bottles but, in ever-increasing amounts, from PET packaging from the yellow bag recycling system in Germany. The Recyclate Initiative pursues a genuine closed-loop principle aiming to make do without crude oil for the production of plastic packaging, turning instead to a previously unused source to generate high-quality material.

      3. I’m going to be a bottle

      The technology required for optimized recycling already exists. The process was developed in the framework of the Recyclate Initiative, thus far the only cooperation of its kind consisting of partners in a variety of industries that combine their expertise in favor of sustainable recycling. Companies such as Uni-Sensorsysteme, for instance, which contributes high-speed laser spectroscopy for the fine-sorting of PET flakes from the yellow bag recycling system. Or ALPLA, which produces new PET bottles from the recyclate thus derived.

      The more companies there are using the material collected from the yellow bag recycling system to produce their packaging, the more economical the process will become. It's already successful. More than three million Frosch cleaning product bottles made with 20 per cent recyclate from the yellow bag recycling system have already successfully been marketed.

      Our recycling programs have been so effective that they've been recognized internationally as well - just last year we won the Worldstar Packaging Award.

      Want to learn more about Frosch's sustainability initiatives? Visit integrally-sustainable to learn more. 

    • April 03, 2019 Your Spring Cleaning Checklist
      Your Spring Cleaning Checklist

      Ah, spring time. The time of rebirth and renewal and refreshing. The second the weather warms up, we're ready to throw open the windows, let the sun shine in, and CLEAN. Spring cleaning isn't just a trend, it's a way of life for us at Frosch. Here's what's on our to-do list for warmer cleaning weather:

      1. Windows. Treat those windows AND screens to prepare for sunnier weather. Screens can be hosed off and scrubbed with a little dish soap or all purpose cleaner (we like our Vinegar Cleaner for screens), while windows themselves can be wiped down with a glass cleaner (Bio Spirit is a favorite here, of course). 

      2. Linens, Furniture and Floors. Clean and air it all out! Vacuum, shake off, and otherwise treat any area rugs, carpets or flooring. Our pH Neutral cleaner can be your best friend here - use it spot clean stains, hand wash area rugs, or gently wash a wide variety of flooring. Take time to vacuum on, under and around furniture, and wipe down any hard surfaces while you're at it. And make sure those curtains and window treatments aren't neglected too! 

      3. Appliances. Get ready to deep clean! It's time to toss out any leftovers you don't recognize in the freezer and fridge, and give those shelves and drawers a nice wipe down. Use a bucket and some dish soap or a mild spray cleaner like our Baking Soda Spray to deodorize safely around food storage. Tackle your oven, stovetop and grill, too -- our degreasing Grapefruit Kitchen Cleaner is a winner here. 

      4. High traffic areas. Take a bucket and your favorite all-purpose cleaner (we like our Lavender Universal cleaner for this task) and hit the floor - or rather, the baseboards! Save yourself from spring cold and flu season by wiping down baseboards, walls, doors and doorknobs, drawer pulls, the fronts of cabinets, and any areas that get a lot of traffic from germy hands but don't get wiped off too regularly. 

      5. Clean you cleaners. You're done cleaning house? Don't put those tools away yet! Before you wrap up your spring cleaning... give your cleaning tools a clean! Vacuum or pull off any hair and debris caught in your broom, use a cloth to wipe off dust and grime from the outside of your vacuum (while you're at it - does the filter need cleaning or replacing??), disinfect and air out any cleaning brushes. Next time your deep clean will feel extra clean.  

    • March 20, 2019 5 Ways to Eliminate Plastic at Home
      5 Ways to Eliminate Plastic at Home

      At Frosch, one of our top priorities is a closed cycle approach to our products. This means we think about the entire lifecycle of a bottle of dish soap, from manufacturing to bottling to your home... and finally where the bottle goes when it's empty. 

      Our bottles are made with 100% recycled PET - this means we use zero "virgin" plastic in our manufacturing. All our bottles are made with recycled PET flakes, 20% of which come from regular household recycling in Germany. All this with the focus of eliminating ocean plastic. When a Frosch bottle is empty, our goal is for it to become another Frosch bottle (or at least live on as another recycled material). 

      How can you reduce your plastic use at home? Like Frosch, think in cycles - products that can be reused, over and over again, or products that can be recycled or composted once their usefulness is complete.

      Here's five ways you can reduce your plastic consumption at home. 

      1. Shop in bulk. Using fewer bottles, boxes and packages means less waste goes to a landfill. Whenever possible, look for products you can buy in bulk quantities to avoid re-purchasing (and throwing out) small packages again and again. You can also look for grocery stores that allow you to shop things like cereal, grains and dry goods can often be filled at grocery stores with reusable containers, or bulk stores where you can buy large quantities in less packaging. Search "zero waste lifestyle" for more tips on how to do this!

      2. Eliminate disposables. We love convenience, but there's enormous evidence that everything from straws to diapers to sandwich baggies ends up in the ocean and the bellies of animals. Switch from disposable one-time-use items to long-lasting products that can be used again and again, like glass or aluminum straws, waxed wrappers instead of plastic baggies, and washable cloth napkins instead of paper towels.

      3. Buy recycled or reused. Like Frosch, many companies offer products in recycled packaging, closing the loop on virgin plastic cycles. In addition to shopping companies like these, supporting secondhand or thrift stores keeps things like clothing, furniture and toys out of landfills (and oceans).  

      4. Avoid products with microplastics. Frosch products never contain microbeads - those tiny abrasive beads that some companies add to enhance the scrubbing of their household or personal care products like exfoliants and toothpaste. Many countries and companies have banned these altogether because the resulting sludge of plastic into waterways and ecosystems does more harm than good. Check the ingredients before buying and look for products that use natural scrubbers like walnut hulls instead. 

      5. Choose materials wisely. Wherever possible, pay attention to the recycle symbol on the bottom of your products - contrary to popular belief, not all plastics and cardboards can be recycled easily. Materials like glass and stainless steel have longer shelf lives and can generally be reused again and again. Can it be recycled when its usefulness is done? If not, is there a safer alternative?  

      How do you reduce your plastic consumption at home? 

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