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Say Hello to Frosch Vegan Cleaning!

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Say Hello to Frosch Vegan Cleaning!

Welcome, friends! 

We are Frosch, an environmentally friendly cleaning company based in Germany. 

Frosch was started in 1986, when parent company Werner and Mertz wanted to compete with traditional cleaning brands, but without compromising our environment, or the safety of our customers' homes. Environmental considerations permeate every aspect of our products - production, ingredients and packaging. Frosch's state-of-the-art research facility in Germany is constantly working to improve upon its products and maintains very strict criteria for the formulations of new products.

Frosch production takes place under the strict EMAS scheme of the European Union, a voluntary scheme developed as an environmental management tool for companies and other organisations to evaluate, report and improve their environmental performance.

Frosch also follows a 9-point eco-identity we've developed over the years, that ensures our products are vegan, cruelty-free, plant-based, safe on skin, free of harmful chemicals, and produced in the most efficient, environmentally way possible. 

Voted Germany’s Most Trusted Brand by Reader’s Digest for 15 years running, Frosch has firmly established itself as a leader in fresh, green cleaning. Through JG Hirman LLC, we're proud to bring the German engineering and freshness of Frosch to US households! 

You can learn more about our environmental processes and initiatives on Questions? We're always here to answer your inquiries at

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