If you're new to Frosch, you may simply know us for the fresh, vegan cleaning power of our products. But did you know there's more that goes into our products than just powerful ingredients? Frosch holds its company and its products to what we call our 9 characteristics of eco-identity. We'll be diving into different aspects of these 9 points to give you a better understanding of what goes into Frosch product (and therefore, what you'll be bringing into your home!). Let's jump in!
Naturally Active Ingredients
Frosch products take advantage of the power of natural ingredients to support the surfactants (more on those below) used in each product and boost its performance. When we say "naturally active" we mean ingredients that are sourced from natural materials, like straw, lemon, linseed oil, or olive oil, rather than ingredients derived from fossil fuels or animals.
By using natural ingredients, we can ensure that our products are lower in VOCs (volatile organic compounds), are 100% biodegradable, and are made with sustainable, renewable materials. The fragrances and dyes (where applicable) used in our products are also plant-based, and either cosmetic or food grade, too.
We've also incorporated the use of plant-based alcohol in some of our products! In collaboration with Frosch, specialty chemical developer Clariant created Sunliquid, a bio-ethanol (i.e. alcohol!) made from locally sourced straw. Sunliquid is made without fossil fuels and without using plants destined for food sources -- it's made entirely from agricultural waste. Pretty innovative stuff!
Exclusive Use of Plant-Based Surfactants
Surfactants are a major focus for us! Surfactants are substances used to make laundry detergents and household cleaners effective. When used to wash clothes or dishes, surfactants act to suspend grease, dirt, and other non-water-soluble substances in the water so that they can be rinsed away.
Surfactants have traditionally been obtained from petrochemicals (fossil fuel materials like petroleum) or alternatives like palm kernel or coconut oil. While tropical oils are more sustainable than petrochemicals, they're hugely controversial because traditional harvesting methods have lead to deforestation issues and use up a lot of fossil fuels just in transit to a manufacturer.
Unfortunately, we can't 100% avoid the use of palm oils, but we can do everything in our power to make sure that what we use is sustainable. Frosch is a member of the Roundtable on Sustainable Palm Oil, and all the plant-based surfactants we use are 100% sustainability-certified by the RSPO Book & Claim.
On top of that, we began an initiative in 2013 to make our surfactants strictly with European plants, avoiding palm kernel or coconut oil. Using plants grown in Europe reduces transportation routes (and therefore fuel consumption!), preserves local biodiversity, and avoids causing more reliance on fragile tropical ecosystems.
You can read more about Frosch's surfactant use and sustainability programs on Integrally-sustainable.com.