At Frosch, one of our top priorities is a closed cycle approach to our products. This means we think about the entire lifecycle of a bottle of dish soap, from manufacturing to bottling to your home... and finally where the bottle goes when it's empty.
Our bottles are made with 100% recycled PET - this means we use zero "virgin" plastic in our manufacturing. All our bottles are made with recycled PET flakes, 20% of which come from regular household recycling in Germany. All this with the focus of eliminating ocean plastic. When a Frosch bottle is empty, our goal is for it to become another Frosch bottle (or at least live on as another recycled material).
How can you reduce your plastic use at home? Like Frosch, think in cycles - products that can be reused, over and over again, or products that can be recycled or composted once their usefulness is complete.
Here's five ways you can reduce your plastic consumption at home.
1. Shop in bulk. Using fewer bottles, boxes and packages means less waste goes to a landfill. Whenever possible, look for products you can buy in bulk quantities to avoid re-purchasing (and throwing out) small packages again and again. You can also look for grocery stores that allow you to shop things like cereal, grains and dry goods can often be filled at grocery stores with reusable containers, or bulk stores where you can buy large quantities in less packaging. Search "zero waste lifestyle" for more tips on how to do this!
2. Eliminate disposables. We love convenience, but there's enormous evidence that everything from straws to diapers to sandwich baggies ends up in the ocean and the bellies of animals. Switch from disposable one-time-use items to long-lasting products that can be used again and again, like glass or aluminum straws, waxed wrappers instead of plastic baggies, and washable cloth napkins instead of paper towels.
3. Buy recycled or reused. Like Frosch, many companies offer products in recycled packaging, closing the loop on virgin plastic cycles. In addition to shopping companies like these, supporting secondhand or thrift stores keeps things like clothing, furniture and toys out of landfills (and oceans).
4. Avoid products with microplastics. Frosch products never contain microbeads - those tiny abrasive beads that some companies add to enhance the scrubbing of their household or personal care products like exfoliants and toothpaste. Many countries and companies have banned these altogether because the resulting sludge of plastic into waterways and ecosystems does more harm than good. Check the ingredients before buying and look for products that use natural scrubbers like walnut hulls instead.
5. Choose materials wisely. Wherever possible, pay attention to the recycle symbol on the bottom of your products - contrary to popular belief, not all plastics and cardboards can be recycled easily. Materials like glass and stainless steel have longer shelf lives and can generally be reused again and again. Can it be recycled when its usefulness is done? If not, is there a safer alternative?
How do you reduce your plastic consumption at home?