We are honored to have been voted Germany's most trusted brand in household cleaning by Reader's Digest for the 17th year running!
In Germany's nationwide Trusted Brands Study 2019 conducted on behalf of Reader's Digest, the Frosch achieved an increase of 6 percent compared to prior year and expanded its lead over the second-place brand from 17 percent to an astounding 25 percent!
According to the study, product quality, price/performance ratio and, more recently, environmental protection are the main consumer concerns and decisive factors regarding trust in a brand. The sponsors of the study say it is understandable that companies which devote themselves credibly and transparently to ecological aspects also earn more consumer trust. The Frosch brand was singled out for praise on the Reader’s Digest Website:
The Frosch brand from Werner & Mertz in particular shows again and again in the Trusted Brands Study that it can score points in consumer trust. In 2017, 28 percent of those surveyed named Frosch as the most trusted brand. That number climbed to 36 percent this year and again put Frosch in first place in the household cleaner category at a considerable distance ahead of the other 119 cleaning product brands named. (Source: » http://www.rd-markengut.de/trusted-brands/trusted-brands-2019 )
Since 1986 the Frosch brand has stood for organic quality. Within the scope of the Recyclate Initiative, which Werner & Mertz brought to life in 2012, the company has devoted its efforts to resource conservation and sustainable material cycles. To date (as of May 2019) more than 266 million PET bottles made of 100 percent used plastic from post-consumer waste collection have been produced and filled. A world record!
You can read more about Frosch and the Reader's Digest study on our parent company website, werner-mertz.de.Continue reading